Home UI Dashboard overview

Dashboard overview

Last updated on Sep 04, 2025

The Dashboard is your home base in Topify. It pulls full Google Search Console (GSC) data (up to 50,000 rows/day) and turns it into clear charts and tables so you can spot wins, catch drops, and act fast.

1) Filters bar (top)

Use the filters to focus the dashboard on exactly what you need:

  • Date range — pick any range; compare to Previous period or Year over year.

  • Group by — switch aggregation for charts: Day / Week / Month.

  • Search type — Web (default).

  • Query / Page (URL) — filter by keyword or a specific page.

  • Country / Device — slice performance by market and device type.

  • Branded filter — include/exclude branded traffic (defined in Settings → Branded keywords).

  • Topics / Clusters — filter by your manual groups (set in Settings → Topics & Clusters).

Tip: Click Reset filters anytime to return to the full view.

2) KPI cards (above the main chart)

Four summary cards show totals for the selected filters and time range:

  • Impressions — how many times your pages were shown in Google results.

  • Clicks — visits from Google Search.

  • CTR — Click-through rate = Clicks ÷ Impressions.

  • Average Position — average rank of your highest listing (lower is better).

Each card shows a ▲/▼ delta versus the previous comparable period (day-of-week matched). Hover any card to see a tooltip with definitions.

Optional (if enabled): CCR (Crawl-to-Click Ratio) — estimated bot fetches per human click. Helpful to spot “answer-in-SERP” effects or snippet issues.

3) Main performance chart

A combined time series that plots your core KPIs:

  • Lines: Clicks, Impressions, CTR, Average position (position uses an inverted scale so downward movement is an improvement).

  • Grouping: Day / Week / Month.

  • Legends & toggles: show/hide any metric; hover to inspect exact values.

  • Annotations lane: click on a date to add a note (e.g., “title tests”, “sale launched”, “theme update”). Annotations help explain changes later.

Tip: Expand to full-width for presentations or reporting.

4) Countries & Devices

Two compact tables for distribution by country and device:

  • Columns: Entity, Clicks, Impressions, CTR, Avg. position.

  • Views: Popular / Growing / Decaying.

  • Use these to spot markets or device types that need attention (e.g., mobile CTR drop).

5) Pages table

Performance by URL:

  • Columns: Page (URL), Clicks, Impressions, CTR, Avg. position.

  • Views: Popular / Growing / Decaying.

  • Actions: click a page to drill down into its top queries, country/device split, and trend.

Tip: Use this with branded = off to gauge true SEO gains.

6) Queries table

A sortable table of search terms that triggered your pages:

  • Columns: Query, Clicks, Impressions, CTR, Avg. position.

  • Views:

    • Popular — sorted by impressions/clicks.

    • Growing — positive trend vs previous period.

    • Decaying — losing traffic or rank.

  • Filters: all top filters apply (date, page, country, device, branded, topics/clusters).

  • Actions: click a query to open the detail panel (top pages, trend sparkline, quick filters).

  • Pagination: use the pager or export (see below).

6) Countries & Devices

Two compact tables for distribution by country and device:

  • Columns: Entity, Clicks, Impressions, CTR, Avg. position.

  • Views: Popular / Growing / Decaying.

  • Use these to spot markets or device types that need attention (e.g., mobile CTR drop).

7) Data freshness

  • On first connect, Topify fetches the last 16 months of GSC data (up to 50,000 rows per day).

  • Daily syncs run automatically; fresh data usually appears within minutes.

  • If you see gaps, check your filters (date, branded, search type) and the selected property.

8) How deltas and trends are calculated

  • Comparison uses a previous comparable period with day-of-week matching to avoid weekend/weekday skew.

  • Growing / Decaying views highlight statistically meaningful movement in clicks/CTR/position within the selected timeframe.

9) Common workflows

  • Find quick wins: Queries → Growing + filter positions 6-10 (Near-Top 5) → update titles/links.

  • Diagnose a drop: Pages → Decaying → open details → check queries, device, country → add an annotation for fixes.

  • Report progress: Set branded = off, choose Last 28 days vs previous, screenshot KPI cards + main chart, export the Queries table.

FAQ

Why are numbers different from the GSC UI?

Topify ingests the full dataset (not the 1,000-row UI limit) with your filters, so totals can differ from sampled views in the UI.

What does “Average position” mean?

It’s the average rank of your highest listing per query; lower = better. It can move even when clicks stay flat.

Can I exclude branded searches?

Yes. Define branded terms in Settings → Branded keywords, then toggle Branded in filters.

How do annotations work?

Click any date on the main chart to add a note. Annotations are shared with your team and appear in reports.