Topify tables (Queries, Pages, Countries, Devices) let you sort results so you can spot what matters first—top performers, rising opportunities, and items that need attention.
Where sorting applies
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All four tables on the Dashboard.
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Detail drawers opened from a row.
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Exports respect your filters; the sort is applied to the on-screen view (and used in CSV/Sheets when supported by your browser).
Sort views: Popular, Growing, Decaying
Each table has a view selector. It changes the default sort logic for that table:
Popular (default)
Surfaces high-impact rows first.
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Queries/Pages: primarily by Clicks (desc), with Impressions as a tiebreaker, then Avg. position and CTR.
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Countries/Devices: by Clicks (desc), then Impressions.
Use it for: weekly reporting, “top of the pile,” and sanity checks.
Decaying
Prioritizes rows with significant negative movement vs the previous comparable period.
- Mirrors Growing but for declines (drops in clicks/CTR or worse position), with the same minimum-volume guardrails.
Use it for: early-warning triage, pages to refresh, queries losing intent match, device-specific regressions.
Growing
Highlights rows with meaningful positive movement vs the previous comparable period (with day-of-week matching).
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We compute a Growth Score that blends:
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Δ Clicks (relative and absolute),
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Δ CTR,
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Δ Avg. position (improvements count more when volume is non-trivial),
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light smoothing to reduce noise.
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Rows below a small volume threshold are down-weighted to avoid “one-click spikes.”
Use it for: quick wins, content to double-down on, titles that started working, new markets/devices gaining traction.
Column sorting (manual)
You can override the view’s default by clicking a column header:
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First click: sort descending by that column.
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Second click: flip to ascending.
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Third click (or “Reset view”): return to the view’s default logic.
Common useful sorts:
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Avg. position (asc) → find near-top opportunities (positions 6–10).
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CTR (desc) → pages/queries with compelling snippets; compare to impressions.
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Impressions (desc) → “visibility without clicks” → improve titles/intent.
Tip: Combine a view + column sort. Example: Growing + Avg. position (6–15) finds rising keywords that are close to page one.
How comparisons work
When a view shows ▲/▼ changes or uses Growing/Decaying:
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Comparison window: Previous period of the same length, with day-of-week matching to avoid weekend/weekday bias.
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Smoothing: minor smoothing for CTR/position signals at low volume.
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Minimum volume: we require a small base of impressions/clicks before flagging growth/decay.
Interactions with filters
Sorting runs after filters:
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Date range, Query, Page, Country, Device, Branded, and Topics/Clusters all constrain the dataset first.
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Branded = Off often makes Growing/Decaying more actionable (no brand noise).
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For large ranges, narrow by Country or Device to cut noise before sorting.
Practical recipes
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Find money terms near the top:
Filters: Branded Off → View: Popular → Sort: Avg. position (asc) → focus on positions 6–10.
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Double-down on winners:
View: Growing → Sort: Clicks (desc) → open rows with strong ΔCTR or better position.
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Triage losses fast:
View: Decaying → Sort: Clicks (desc) → check pages/queries with worse position and falling CTR.
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Market/device issues:
Filters: choose Country/Device → View: Decaying → scan CTR and position to isolate intent/snip issues.
FAQ
Why does the sorted list differ from GSC UI?
Topify loads the full dataset (up to 50,000 rows/day), while the GSC UI shows a sampled 1,000-row view. Totals and ordering can differ—Topify is more complete.
Do exports keep my sort?
Exports always respect your filters. The row order follows the table’s active sort when supported; otherwise, re-apply the sort in your spreadsheet.
Why isn’t a tiny keyword flagged as Growing?
We apply a small volume threshold and smoothing to avoid false positives from one-off clicks or very low impressions.
Position got “worse” but CTR went up—what wins?
In Growing/Decaying, multiple signals are blended. If CTR gains outweigh small position drift (and volume is there), the row can still rank as Growing.